The most popular marketing certifications of 2021

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Do I need a digital marketing certification?
 
A shocking percentage of marketers - 53.8% - report that they have never pursued a marketing-related academic or professional degree. There are many different routes into the marketing field, and marketers often rely on their work experience to demonstrate their skills. However, if you're eventually considering a career change, you'll need more objective evidence that you know your job. Especially when it comes to technical skills, like how to manage Google Analytics or measure ROI on Facebook ads - you can't just claim you've used it before. Many companies today consider these digital marketing certifications a mandatory qualification when hiring new marketers.

Even if you don't plan on leaving your current job anytime soon, you can still use these certifications to show your boss that you're ready to step up to more responsibilities and that you're capable of czech republic telegram number database handling them. In other words, certifications in marketing skills can lead directly to promotions! You'll also notice that most of these certifications are 100% free and can be completed in a few hours to a day. So if you set aside an afternoon a week, you could potentially become your company's CMO (Chief Marketing Officer).

Which marketing skills are in demand in 2021?
 
The above chart from Marketing Weekly for March 2021 shows the rising demand for various marketing skills (raw data from LinkedIn). As you can see, paid social media and ad serving techniques both focus on online advertising. Then we have analytics, which refers to tools like Google Analytics and marketing automation. Content marketing is also high on the list, which goes hand in hand with SEO.

Google Advertising Certification
 
There are six different certifications: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement. By passing each assessment, you can become Google Certified as an Online Advertising Specialist. You need a score of at least 80% to pass, but even if you can't the first time, you can always retake it the next day. But remember that Google Ads certifications only last for one year, so if you want to stay certified, you'll have to retake the exam later.

 

Regardless, Google Ads as a skill is in high demand, with an average of 220 new jobs posted daily on SimplyHired and 125 on LinkedIn Jobs listing Google Ads certification as an essential qualification. If you’re applying for a marketing job, getting Google Ads certification should be a top priority.

 

Google Ads Certification

 

 

Google Analytics IQ