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It is not about the quantity of contacts, but about their quality. Therefore, it is necessary to keep your contact list constantly updated. Perform a periodic cleanup, eliminating those who have requested to be removed, or those who, despite having tried to recover them with win-back campaigns , have not opened your emails for too long. 3.- Multi-device and user-friendly emails Responsive design When talking about the advantages of email marketing, we cannot fail to mention that they can be viewed on a multitude of devices. This means that emails can be opened and read from any device: laptop, tablet and mobile. According to Google, 51 % of emails sent are opened from mobile devices . You might be thinking that you'll need a responsive template to customize your emails. But another benefit is that most email platforms already provide these tools, so you don't have to worry about that.


However, it is recommended that you use the pharmacies email list preview to make sure it is readable on different browsers and devices. 4.- Customizable and segmented Another advantage of email marketing is that it allows you to personalize mass mailings . Generic messages are no longer effective. Nowadays, consumers want more personal and direct communication. To achieve this, you must keep in mind 3 factors: Use the recipient's name. This not only personalizes the message but also makes it more personal. Offer content that interests them. Once you know your audience, you can determine what the consumer needs. If you offer them exactly what they want, you will immediately capture their attention. Segmentation. This involves sending a campaign to a very specific group of people who meet specific criteria. This aspect is extremely important because it can help you increase the conversion rate by up to 20%.