One way to improve the relevance of your content
Posted: Mon Jan 20, 2025 8:53 am
In 2018, 72% of customers who started a purchase process did not complete it. There are many reasons why this happens, but with retargeting you can encourage those people to return to your site to finish the process. Every time someone leaves a product in their cart, they are sent an email to remind them . You can even offer a discount code to encourage them to act immediately. According to the AdRoll platform, these emails have an average opening rate of 60% . The click rate in this situation reaches 15%. This is 3.5 times better than the average opening rate for the e-commerce industry in the United States. And the average click rate is up to 6 times higher. With this data, we can say that the behavioral marketing & email marketing duo is a considerable second chance for your products and campaigns .
Improve your marketing with personalized finance and banking email list content behavioral marketing & email marketing Your audience will get irritated if you send them irrelevant content that is far from their interests. One wrong move can result in quite a few unsubscribes from your list . And, in turn, fewer sales than you had planned. will help you improve the quality of your communications. is through personalization . Thanks to it, you can send the right content to the right audience at the right time. Recent studies claim that when retail companies add personalization to their campaigns, they see a 667% ROI . A marketer can personalize content using this data from a subscriber: Gender Location Recent Purchases Income level Suggested products, key to increasing revenue behavioral marketing & email marketing As many as 74% of consumers are increasingly frustrated when they receive deliveries that are not relevant to their interests.
Improve your marketing with personalized finance and banking email list content behavioral marketing & email marketing Your audience will get irritated if you send them irrelevant content that is far from their interests. One wrong move can result in quite a few unsubscribes from your list . And, in turn, fewer sales than you had planned. will help you improve the quality of your communications. is through personalization . Thanks to it, you can send the right content to the right audience at the right time. Recent studies claim that when retail companies add personalization to their campaigns, they see a 667% ROI . A marketer can personalize content using this data from a subscriber: Gender Location Recent Purchases Income level Suggested products, key to increasing revenue behavioral marketing & email marketing As many as 74% of consumers are increasingly frustrated when they receive deliveries that are not relevant to their interests.