"We will hire a "zadoraga" special copywriting firm - let them write for us."
It is not nonsense, IF: you hire them until... see the next chapter.
How to Actually Start a Corporate Blog
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"If you start with nothing and end up with nothing, you haven't lost anything."
— Michael Dunlop
A founder needs to be able to write. Just like public speaking . Both of these skills can be taught even to a very grown-up person. Come on, guys! You have overcome so much, mastered so much benin whatsapp number database in your life to build your business. Are you really going to brush this particular skill off with the words: "I've always gotten a bad grade in essays?" Firstly, I don't believe it. Secondly, hire a copywriting coach and you will remember my practical advice for the rest of your long, interesting life.
We are hiring a full-time employee for a salary with taxes, to the office, right in the headquarters, in the office next to the CEO... not a "copywriter", but an editor. Not an SMM specialist, but an editor. Not a PR manager, but an editor. Not an SEO specialist who can also write, but... Well, you get the idea. But the editor must be able to do SMM, write, SEO and public relations. He will do everything himself, understand what's what in your business and then let him slowly start hiring someone on a freelance basis. But no other way, gentlemen. Oh yes, and very important: the editor must be able to and love interviewing real people.