Content and editing: What is the pacing, style, colombia b2b leads and format of their videos (long-form or short-form)? Do they use pattern breaks, talk videos, storytelling vlogs, or repetitive formats?
For example, MrBeast's channel often repeats "I survived" patterns, such as "I survived in an isolation room for 30 days" or "I buried myself alive for 14 days and I survived." This model proved to be a successful value proposition for his audience.
Another factor to consider is the preferences of your target audience. For example, if your target audience is Gen X or Baby Boomers and you create YouTube Shorts every day, you might notice that only one short gets a lot of views (like 20,000), while the rest of the shorts perform mediocrely. Meanwhile, your long-form video may only have a few hundred views. You might be wondering why this happens, especially when everyone recommends making Shorts and focusing on YouTube SEO.
Gen Xers and baby boomers typically spend less time on YouTube Shorts feeds. The Shorts format is more suitable for younger generations such as Millennials, Generation Z, and the upcoming Generation Alpha.
If you’re in a niche industry and have few competitors creating successful content, you can branch out and look for inspiration in your vertical. Liz calls this approach the “DJ Khaled method.”