'Decelera was created to put the entrepreneur at the centre of everything'

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Marcos Martín, CEO of Decelera, suggests that entrepreneurs use all their energy to stop and think about what they really want to achieve and what is the best way to do it.
Unbelievable but true. Decelera wants you to stop. Yes, in a world in constant movement like that of entrepreneurship, where people are always looking for the second step before even taking the first. But it makes more sense than it seems.

Marcos Martín has been developing his Decelera programme for indonesia phone number list years, inviting founders of incredible projects to stop and analyse them alongside the best advisors. The proposal must not be so far-fetched, since more than 1,700 companies have applied to be part of it this year.

ceo decelerates
Marcos Martin. Illustration: Katarina Blazic (@katarinabl).
David Romera: How can a project accelerator base its approach on deceleration?

Marcos Martín: I understand that you call us an accelerator, but we are actually a new format called a decelerator . The goal is to separate yourself for 10 days from the mental noise of being an entrepreneur and put all the focus in the world on the things that give the most value to your company.

We use a very graphic example: you are on a boat at full sail on the course you believe is the correct one and Decelerate means to anchor the boat, invite entrepreneurs or successful sailors to come along, who help you focus, to redefine the route so that you can then hoist the sails again and continue at full speed.