Run a Link Audit Let's not forget that external links could also be the target of Core Updates .
Posted: Mon Jan 20, 2025 9:47 am
I am assuming, in fact, that a complete crawl of the site will be performed will be performed combined with a technical audit aimed at identifying all the problems of a purely technical nature that affect the site. Before working on the contents, page layouts or link building strategy, you will have to have corrected all the technical SEO criticalities of the site.
Google never confirms or denies claims about link profile targeting in updates, but it is obvious that since the Penguin algorithm, which fought link spamming, became everflux in 2016, even if we cannot be certain, it is at least argentina email list necessary to consider running a link audit whenever we are trying to recover a site from a collapse in organic rankings.
If the link audit shows us a rather high average toxicity of the link profile, we will have to inspect the links to try to understand if we have many links from low-quality domains, if we have conducted link acquisition campaigns abusing anchor texts, etc. In any case, it will be useful to commit ourselves both to cleaning up our link profile and, possibly, to improving it, planning new link acquisition campaigns that aim to increase the trust of the domain.
Google never confirms or denies claims about link profile targeting in updates, but it is obvious that since the Penguin algorithm, which fought link spamming, became everflux in 2016, even if we cannot be certain, it is at least argentina email list necessary to consider running a link audit whenever we are trying to recover a site from a collapse in organic rankings.
If the link audit shows us a rather high average toxicity of the link profile, we will have to inspect the links to try to understand if we have many links from low-quality domains, if we have conducted link acquisition campaigns abusing anchor texts, etc. In any case, it will be useful to commit ourselves both to cleaning up our link profile and, possibly, to improving it, planning new link acquisition campaigns that aim to increase the trust of the domain.