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Creating an emotional bond from the narrative that supports everything you offer as a brand or business. It doesn't matter what sector you work in. Whether you charge for your services or not. Persuasion in email marketing strengthens your speech and positions itself as a trigger for tangible results. The principles of persuasion in email marketing If there's one thing that's certain in the world of marketing, and in real life, it's that you'll never buy something from someone you don't like. That will never happen. What can happen is that, after having some doubts about what someone's intentions are when you listen to them, you give yourself permission to let your guard down . That's what we do when we use persuasion. Here's how to apply it: 1.- Scarcity Principle Email marketing shortage This principle, which is part of Cialdini's six principles, tries to bring to the digital world, and more precisely, to your email the " they're taking it out of my hands " It tries to causally generate the need for something due to its low availability.


This principle of persuasion in email colleges and universities authority email addresses marketing is very effective because the brain prioritizes avoiding missing something or being left out. But how do I apply the scarcity principle to my email marketing? It's very simple: you can offer things like: Limited places available for an event or service. Offers for a set period of time. Exclusive gifts for the first people who buy your product, a special bonus if it is a training course or a small audit if they subscribe to your newsletter that month. 2.- Social support social proof-persuasion in email marketing This is about offering your readers samples of what you have done. Showing the experience of working with you or what a client experiences after trying your product or purchasing your service. Let's be honest, when you buy a product or service online, the first thing you probably do is check the reviews.