Use real statistics and research

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Of course, you’ll want to choose a simple, easy-to-read font and a font size that’s easy to read. Next, bold or highlight the key information, or express it in a few concise bullet points so that readers can quickly scan and immediately understand the main point of your article.

 

◆ Use headings to organize your topics.

Add headings and subheadings so you can quickly tell where each topic begins and ends. Your web visitors won't leisurely read each paragraph, and if they can't find the information they're looking for within a few seconds, they'll likely return to Google and try a different site.


Make sure you also have h1 and h2 headings set in your HTML code so that Google can understand your article structure better more easily, thus improving SEO.

 

◆ Make your audience your primary focus.

While SEO should be considered to some extent, you’ll ultimately do better in the long run for the benefit of your audience . Placing irrelevant keywords or using hidden text on your site are both estonia telegram number database violations of Google’s policies, and generally speaking, content that prioritizes SEO will lose the trust of your visitors. The goal should always be to provide useful, actionable information, or in any case, to create truly user-centric content.

 

Make your content credible
 


By basing your content on actual data and previous studies, it not only gives the impression of being well-researched, but now the content isn’t just the rambling opinion of some random person on the internet.

 

Pro tip: Try to keep your data within a year to avoid it becoming outdated.

 

◆ Reference external resources.
When citing an external resource, you need to be very clear about where it came from and give credit to the original creator. The best practice is to clearly state the source website, author, and provide a link to the source. By linking to the original article, you increase web visitors to the source so that they also benefit from being cited.

 

◆ No publicity.
Especially with content designed for early buyers, like blogs, you don’t want to sneak in sales pitches in unrelated posts. In a 2017 survey by the Content Marketing Institute and SmartBrief, B2B companies were asked what kind of content influences their purchasing decisions. The third most important factor was content that was “more educational in nature than promotional.

 

 

Common content types
 

Stock Content

Stock-type refers to content that is in constant demand from users. An example is a site similar to an encyclopedia, Wikipedia, which has the characteristic that its value does not deteriorate over time. The popularity of these topics does not really waver, so if you can consistently create and publish stock-type content, you can expect a steady influx of visitors. However, be aware that if you have just recently launched a new website, there won’t be many short-term surges in website traffic - to improve your SEO ranking, first, you need to increase the amount of content on your site so Google sees you as an authoritative source in your field.

 

Flowing Content