This is an excellent channel to get to know the new post-pandemic consumer

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This implies that brands migrate to new categories. Prestigious brands joined this proposal. One of them was Zara, which decided to produce medical gowns and face masks for health personnel. This fashion chain understood that it was necessary to adapt to people's needs. People will now be more interested in products or services that benefit their health. They will consume more fresh food cooked at home, hygiene and personal care items, among others. In addition, e-commerce and delivery will continue, since many people will prefer not to frequent places with a lot of people. But it is essential that your customers are aware of this change that your brand has taken. And what better way to do it than through email ? Let your audience know that you have innovated thinking about their new requirements and present your renewed products for them.


3.- Customer interaction channel Email interaction canadian colleges universities email database with the customer Let email marketing become your best ally to communicate with your customers.it is not about other people, but about a different way of thinking. It will also allow you to know their opinion regarding the changes you have made. Always remember to stay close to your target audience. If they continue to purchase your products or services, it is the new normal, it means that they trust you . They will become the best promoters of your brand , recommending it to their family and friends. 4.- Return to promotional emails Just Eat It is true that many countries are facing an economic crisis due to Covid-19. However, as industries gradually reactivate, this situation will gradually improve.