Vietnam: More engagement means more digital marketing opportunities

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With Vietnam’s success in containing COVID-19, businesses and consumers alike are eager to get more active in 2021. The combination of a young population and rising internet penetration has the power to create considerable momentum. But until things become more fully normal, marketers will need to focus on what’s working now. Three good places to start are: video, online events, and podcasts.


Video continues to take off in Vietnam, with the biggest platforms being Facebook, YouTube and TikTok. TikTok is increasingly becoming the preferred medium for young people, while YouTube seems to be more popular france telegram number database with older people due to its maturity and recognized brand. Due to the pandemic, previous social patterns are still largely in control, so videos now account for a large proportion. As a sub-trend, savvy marketers are taking advantage of the popularity of influencers to increase traffic and further leverage video.


As the scope of social gatherings remains large, other ways to connect and communicate are taking shape. Businesses are eager to find new customers, but the methods once available are not. This is where virtual forums and webinars come in. The good news is that B2B and B2C customers are now more willing than ever to join with ease. But the real challenge is converting these prospects into revenue. Most businesses have been able to find and implement some form of virtual conference or presentation events online, but the real test and challenge is to push the results further down the funnel.


Finally, audio is making an impact on the scene in the form of podcasts. Looking at the overall possible exposure versus relative ease, this form of content marketing is generating strong returns in Vietnam. Music has always been a bridge in the form of Spotify, but podcasts are becoming a force in their own right. With busy and hectic schedules, consumers clearly appreciate the ability to multitask and listen to their favorite content providers. Content quality was previously an issue, but now with legitimate hosts on board, it’s becoming easier to connect to well-known names and voices.

Startia Holdings, Inc. entered the Vietnamese market 5 months ago in March 2021, in partnership with Vitalify Asia Co. Ltd. (headquartered in Ho Chi Minh City, Vietnam), launching the MA tool “BowNow” to support the digital transformation of Vietnamese commerce and services (DX).