H&M's Pinterest feed shows all their new summer and spring collections
Posted: Tue Jan 21, 2025 3:26 am
Sephora’s Beauty Insider loyalty program is integrated lithuania business email list across social media, e-commerce sites like Groupon and in-store, encouraging customers to earn and redeem rewards from various touchpoints. Plus, their AR integration with Snapchat enables users to virtually try on makeup and links directly to Sephora’s store for purchases, creating a complete cycle from virtual trial to checkout.
3. H&M
H&M integrates social media into its omnichannel marketing strategy to create a seamless shopping experience across platforms. By using shoppable Instagram and Facebook posts, the clothing retailer enables customers to browse and buy products directly through social media, linking these platforms to their website and app for easy purchases. Plus, it uses Pinterest’s “Shop the Look” pins, turning fashion inspiration into quick sales by directing users to product pages.
The company also uses email integrations for social retargeting. It uses personalized ads on Facebook and Instagram to re-engage customers who interacted with their website or email campaigns but didn’t complete a purchase. They further integrated their mobile app with social media, encouraging users to follow H&M for exclusive deals and collections. They also provide the ability to save products from social posts for future purchases.
H&M takes advantage of user-generated content (UGC) through branded hashtags like #HMxME featuring real customer outfits both on social media like their YouTube and product pages to foster engagement.
The brand also collaborates with influencers on TikTok and uses paid ads to promote new collections, so users can shop directly through the app. This consistent, omnichannel approach helps H&M build engagement and drive sales across multiple touchpoints.
3. H&M
H&M integrates social media into its omnichannel marketing strategy to create a seamless shopping experience across platforms. By using shoppable Instagram and Facebook posts, the clothing retailer enables customers to browse and buy products directly through social media, linking these platforms to their website and app for easy purchases. Plus, it uses Pinterest’s “Shop the Look” pins, turning fashion inspiration into quick sales by directing users to product pages.
The company also uses email integrations for social retargeting. It uses personalized ads on Facebook and Instagram to re-engage customers who interacted with their website or email campaigns but didn’t complete a purchase. They further integrated their mobile app with social media, encouraging users to follow H&M for exclusive deals and collections. They also provide the ability to save products from social posts for future purchases.
H&M takes advantage of user-generated content (UGC) through branded hashtags like #HMxME featuring real customer outfits both on social media like their YouTube and product pages to foster engagement.
The brand also collaborates with influencers on TikTok and uses paid ads to promote new collections, so users can shop directly through the app. This consistent, omnichannel approach helps H&M build engagement and drive sales across multiple touchpoints.