How Google Search Algorithms Work

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Previously, search algorithms were more primitive and took into account simple factors that could be calculated. The document in which a key occurs more often is better, more relevant. This left holes for manipulation. Now there are hundreds of such factors, and text, and just adding keys to the text is not enough to get to the top.


Mistakes when drafting a technical task for an SEO copywriter
There is one global mistake: we prioritize text over the user's task. We start with keys and build content around them.

For example, we are writing an article about choosing a profession for a teenager. The task for the copywriter is set like this: here is a list of keys "how to choose a profession, the best professions, how to decide on a canada email list profession". Each key needs to be used 2-3 times, conditionally. As a result, the purpose of the text becomes the use of certain words, and it is built around them.

And what is the real purpose of this content? To help a person decide on a future profession. Perhaps a high school graduate who does not know where to go and who to work as will be looking for this.

That is, his goal is no longer so much choosing a profession as choosing a university. And then it is worth at least mentioning this in the article. And maybe the focus of this article will shift to choosing an education, not a profession. So, understanding at least a basic understanding of who the target audience is, we already understand its needs, what it wants to read.