A screenshot showing Sprout social messages appearing in Salesforce through Sprout's Salesforce integration.
And now with Sprout’s social data in Salesforce’s internal AI east timor business email list assistant, Agentforce, care agents have message history accessible in a matter of seconds to speed up case resolution time, personalize responses and enhance customers’ overall experience.
An integrated social support strategy can make a major difference when dealing with a high volume of social messages. Connecting Sprout throughout your tech stack paves the way for more exceptional support experiences for your team and customers.
Creating a frustration-free, collaborative environment can look different for everyone, depending on your company’s needs. Before you design a process, you first need to evaluate existing and potential points of friction to address them proactively.
If you’re new to prioritizing social as a customer care channel, here are some questions to consider:
Who will review responses from seasonal agents and new hires?
Monitoring responses from new agents is time-consuming but necessary at the start of a busy season when quality control is especially important. Establishing a structured message approval process ensures customer interactions meet brand standards, even with new or seasonal agents.
To build an approval process, first identify which agents can be responsible for approving messages. Pair them with newer agents to ensure all replies stay compliant and on brand. As new agents feel more comfortable in their role, they can handle issues without an approver.
Sprout’s Reply Approvals workflow streamlines the process, allowing agents to submit, review and approve responses without interrupting their workflow to boost team efficiency during peak seasons.