Tableau dashboard with data from Sprout Social incorporated.

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Use social data to understand what india business email list your customers care about
The best customer care is proactive. Understanding what your customers care about, the common issues they’re having and how they feel about your brand will shape your brand’s care strategy.

According to our Q3, 2023 Pulse Survey, 23% of customer care leaders count an inability to make data-driven decisions among their most pressing challenges, and another 37% are eager to adopt social media management tools that increase the value and business impact of customer care.

By using a solution like Sprout, you can use AI to uncover critical customer insights. Automatically sift through billions of data points to zero in on trends and key learnings you need to guide future strategy. For example, find out how your customers are reacting to your latest product launch through sentiment analysis within our Listening tool. Then, use that data to train your team and inform future product development.

Sprout’s Sentiment Summary dashboard showing net sentiment score and net sentiment trend.
Be an example of high-quality customer service
As the volume of messages and mentions you receive on social rises, so too will customer expectations of your business. To stand out from the competition, invest in the right training, processes and tools to provide quality customer care and propel your business forward.

Audit the tools and processes your organization currently uses to find gaps and redundancies. Build the case for shared ownership of customer care and access to social data, and identify the new skills you and your team need to lead a robust social care strategy.

Dive into this 2024 interactive guide on modern customer service to see the untapped potential of social for customer care and how you can benefit from it.