Share of voice = your brand metrics / total market metrics
This can be time consuming, so that’s why indonesia business email list this metric is typically best tracked within a social media management platform.
This section focuses on analytics that are specific to Facebook Groups.
Where to find it: You’ll be able to find the metrics if you are logged into the Group as an admin. Group Insights are available for Groups that are larger than 50 members. Meta deprecated Facebook Group functionality in their API, so publishing, engaging and tracking are only available within Meta’s Group Insights.
9. Top contributors
Top contributors tell you who’s most engaged inside your Group. These individuals are likely your biggest brand advocates who enjoy your content.
Why you should track Facebook Group top contributors: Use this metric to identify your brand advocates. Track this metric to help you find opportunities to surprise and delight your audience, and keep track of people who may be able to help moderate discussions.
10. Engagement
This metric gives you the days and times your members are most active, as well as posts, comments and reactions counts.
Why you should track Facebook Group engagement: Determine the best time to post on Facebook and how your members are engaging with posts.
11. Growth
Growth in Facebook Groups shows how many new members and active members you have within a period of time.
Why you should track Facebook Group growth: You want to grow your brand community and monitor how quickly it’s growing. Building an engaged Group will indicate how well you’re engaging your audience. Not as much growth as you want? You’ll need to focus on additional ways to promote your Group.