Google Analytics 4 event tags are tags used when setting up custom events. GA4 events are divided into the following four types:
Automatically collected events: Collected by default
Extended Instrumentation Events: Collected when the extension is enabled
Recommended events: Recommended by Google
Custom events: defined by the user
How to install and configure GA4 using GTM (Googl partners email lists e Tag Manager)
We will explain step by step how to install and configure GA4 using GTM.
1. Check the measurement ID
First, check the measurement ID using the following steps.
Select "Data Stream" from the properties of the GA4 admin screen.
Select the "Web Stream" to measure
Open the "Web Stream Details" screen and copy the "Measurement ID"