Amplify brand reach and credibility

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Influencer marketing and PR efforts have a shared goal: brand awareness. While PR traditionally focuses on building trust through media coverage and reputation management, influencers offer personal authenticity and direct connection with their followers. When these two approaches work in tandem, brand storytelling is more effective and credible.

Myer describes how aligning Swehl’s partnership with Baz with other PR efforts extended their reach. “The campaign launched around our first anniversary, and was a follow-up to some big wins we’d had in our first year. The week everything went down, we already planned to be in New York accepting our award for making Fast iran business email list Company’s Most Innovative Companies list. Like any big media moment, there’s a halo effect of brand awareness that for us, manifested in throngs of new visitors, a boost in sales and new partnership opportunities (retail and otherwise).”

A LinkedIn post from Swehl that celebrates the brand being named to Fast Company's Most Innovative Companies list

Influencers can also help ensure campaign messages reach the most relevant audiences. Think of it this way: While PR efforts cast a wide net, influencer marketing reels in your most ideal customers. Pairing them increases awareness among all audiences.

Craft consistent messages across channels
When influencers and PR teams work together, the result is brand cohesion. Influencers can adapt messaging to their style, but the core theme remains the same, reinforcing your overall narrative across different platforms.

According to Scavuzzo, this harmony leads to campaigns that perform. “Marketing initiatives that break free of silos, and deliver a consistent experience and message across all channels are the ones that succeed. Always work with creators to amplify the most important brand messages.”