Sometimes you think that SMM is a dead end for your career and business

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Criteria for quality account management in SMM
And the most "responsible" in the survey stated that - attention - "if it is QUALITATIVE, then only 1 account." This is no longer a business, gentlemen, but pure hiring with all the consequences in the form of pitiful income and complete dependence on 1 client.

When I hear the word "quality", my hand reaches for the gun. I'll tell you a story about QUALITY. There lived an artist, Alexander Ivanov. He was sent to Italy to improve his qualifications, where he stayed for 20 years (he's no fool!). All these 20 years he painted one picture, thanks to which we know him. The link shows that there are only three pictures.


The Appearance of Christ to the People
There were a few more paintings, but small ones, don't count. He painted for 20 years, and when he brought them to Russia for an exhibition, he got so excited on the road and during the show that he died that indonesia email list same year at the age of only 52.

Now that's what I call a quality approach to the matter. The painting is famous, no doubt about it. But let's be honest, there are hundreds of more famous and great paintings in the world, created with far fewer sacrifices. There is one problem, though: Ivanov is an artist, and we are marketers, and some of us are even private entrepreneurs.

In the business world there is no concept of “quality” and there shouldn’t be.

— A quality Xiaomi phone?
— A quality burger at McDonald's?
— Is Tinkoff a quality bank?
It doesn't matter. They have the main thing: a product; a niche and a solution to clearly defined problems of the majority of clients and nothing more.