9. Use social commerce for direct conversions

[shaownhasan]

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command iraq business email list of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social.

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. But at this early stage of the AI revolution, we are approaching AI as a powerful booster that builds on existing strengths, as well as an assistant that shields individuals from tedious tasks—preserving time and energy to enhance creative, strategic work. We want our team to have the AI skills and confidence required to augment our capabilities, strategy and planning, so we can operate as a world-class team and create a magnetic culture.

Sprout’s Listening dashboard highlighting Sentiment Summary and Sentiment Trends.
From what customers are saying about you to trending topics worth mentioning in your sales-related posts, these insights can directly influence your social sales strategy.

Through social commerce, customers can check out directly from social media posts. This saves time both for shoppers and in your own marketing efforts to drive conversions.

Consider how you can highlight products directly without worrying about pushing traffic from a post to a specific product page. The quick purchase process makes buying more appealing to customers who might otherwise abandon their cart or continue on browsing in their social feed.

10. Track your social analytics and conversions
With reporting and analytics, you can tie specific goals and outcomes to campaigns to understand what’s converting and what’s not. This means URL-tracking, identifying trends among traffic sources and digging into the quality of your social traffic.

And you won’t know how you’re doing until you start benchmarking and looking at your social media analytics.

Improve your social media conversion rate

Having a social media conversion strategy is essential to any brand that wants to generate customers from their social channels.

One of the best ways to do that is to have the right tech stack and tools to track interactions with your audience.