A listing ad account consists of four components

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account
campaign
Ad Group
keyword
advertisement
Points to note when configuring your listing ad account
How to structure your campaign
Balancing your budget and number of keywords
Create a big keyword campaign
Ensure that nomination searches such as company names and product names are canadian cfo email lists overlooked
Create campaigns for your competitors' keywords
How to structure your ad groups
Create an ad group for each keyword
Sorted by destination URL