In addition to the main indicators (which every company should monitor), you should also understand which metrics are specific to your brand, the channel used and the business objective. Now, take a look at some of the most used ones!
Access Metrics
Unique visitors
The number of unique visitors is useful for finding realtor email list out whether your website has received more repeat or new visitors. With this data, you can create strategies to make your audience more loyal (if the number of new customers is much higher than desired), or to attract different users (if the rate of repeat visits is very high).
Email open rate
There is no point in having a large contact base if few Internet users open your emails. In this way, in addition to having an irrelevant campaign, you will have high costs to finance the sending. Therefore, you must make sure how many people open each message you send.
However, this metric is not very reliable, since it does not inform how much was read. Furthermore, there are providers that consider a message to have been opened only when the display of images is allowed.
Place of origin
Understanding where your audience most frequently visits your website is essential so that you can personalize your content. For example, if you only sell products to Brazil, there is no point in creating content with Portuguese examples.
Main source links
From these links, you will identify which networks your business is most popular on. Knowing where your target audience is most engaged, you will be able to create even more strategies for them to engage with your content in order to find new potential customers.
Relationship Metrics
Comments on the blog and social networks
The comments made on these channels are useful for understanding your audience’s needs. This will give you new ideas for creating content that is even more relevant to users, which can increase engagement metrics.
Furthermore, when visitors exchange knowledge and ask questions, they are creating a real connection with your business. Therefore, always encourage people to leave a comment. In the case of social networks, you will also be able to increase the reach of each post. Having a relationship with your followers, using unique and valuable content, increases conversion by up to 6x . Therefore, value each piece of content created.
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