Hot Database

4.- Informative newsletters to clarify information to customers Solving reputation crises with email marketing: Heineken infographic If a brand crisis has erupted on social media and you're beginning to fear a huge loss of assets, email marketing may be your best bet to reassure your customers.your version and reporting to your clients on the company's activities, especially when it comes to hoaxes or distorted information. [bannerHero] 5.- Design your messages adapted to different situations A very important step in designing an anti-crisis plan is to take into account all possible scenarios that may occur. This will allow you to prepare your emails and adapt them to different circumstances . In the end, it is about adapting the emails to the type of crisis. You will not design an email directed to customers in the same way as you would to employees.


Sometimes letters will be more convenient. Other times, you yahoo email list may want to include content of different kinds such as images, videos , or downloadable documents. Whatever the case, there are a number of tips that can be useful when writing your emails: Take responsibility and talk about solutions. Always be honest . If you lie, they will eventually find out and the damage will be irreparable. Don't make excuses or blame others. Acknowledge your mistake in a humble manner. Make sure that the language is as assertive as possible. Always thank the customer or employee for their help in improving. 6.- Disseminate internal information to employees A company's employees are the first reference for determining the image of a brand. Therefore, it is essential that in the event of a crisis, the company's internal communication is constant .