People want to see real emotions
Posted: Tue Jan 21, 2025 5:08 am
When it comes to developing a personal brand, a little personal information is appropriate. But only if this information shows the person as a specialist, introduces users to his beliefs and values.
Natural content
Naturalness has always been in demand. But right now it is becoming the main trend in social networks. The audience is tired of staged shots, photoshopped photos and template texts. , captured moments of real life. Sincerity and content "without filters" are in fashion.
Metrics
Previously, the quality of content in SMM was measured by the number of user reactions - a lot of likes, which means the information is worth paying attention to. However, cheating has devalued this assessment option. In 2021, the engagement parameter is gaining primary importance - the total number of likes and comments relative to the number of posts and the number of subscribers. The ER indicator more objectively reflects how much the audience liked the material.
Engagement, as a key trend, has driven the importance of three laos email list more metrics.
Coverage
This is the total number of unique users who viewed your content. Given that social media algorithms are constantly changing, reach shows the number of people who may have seen your posts in the feed or when visiting a community.
Views
This metric is based on the number of actions, not users. That is, three views from one person are three views and do not turn into one. For particularly interesting posts, the number of views may exceed the reach indicator.
Saves
Unlike likes, it is impossible to cheat saves. Accordingly, this indicator most honestly reflects the quality of the content and the interest in it from users.
Natural content
Naturalness has always been in demand. But right now it is becoming the main trend in social networks. The audience is tired of staged shots, photoshopped photos and template texts. , captured moments of real life. Sincerity and content "without filters" are in fashion.
Metrics
Previously, the quality of content in SMM was measured by the number of user reactions - a lot of likes, which means the information is worth paying attention to. However, cheating has devalued this assessment option. In 2021, the engagement parameter is gaining primary importance - the total number of likes and comments relative to the number of posts and the number of subscribers. The ER indicator more objectively reflects how much the audience liked the material.
Engagement, as a key trend, has driven the importance of three laos email list more metrics.
Coverage
This is the total number of unique users who viewed your content. Given that social media algorithms are constantly changing, reach shows the number of people who may have seen your posts in the feed or when visiting a community.
Views
This metric is based on the number of actions, not users. That is, three views from one person are three views and do not turn into one. For particularly interesting posts, the number of views may exceed the reach indicator.
Saves
Unlike likes, it is impossible to cheat saves. Accordingly, this indicator most honestly reflects the quality of the content and the interest in it from users.