Learn how to find the keyword for your marketing campaign
Posted: Tue Jan 21, 2025 5:21 am
Keywords are one of the most important elements in a digital marketing campaign, and can have a significant impact on the success of a given campaign. So, learn how to find the ideal keyword for your campaign and blog posts to be successful !
A good choice of keywords makes it easier to connect leads — potential customers willing to provide personal information to learn about a company's products or services — with advertisers. This way, investment in digital marketing campaigns tends to be more effective, helping you to rank well in Google searches and improving results in Google AdWords ads .
In this post, we have selected some tips on how you can find the most representative keywords for your business, and how to apply them to your marketing campaign strategies. Check it out!
Understand the concept of keywords
Keywords are search terms used by people when searching for us companies board of directors email list specific topics on a search engine (such as Google). These terms are usually short (one to four words) and are used by search engines to show the most relevant results on a subject.
A company that sells shoes online, for example, may have the following keywords linked to its website:
footwear;
women's shoes;
tennis;
online shoe sales.
Below are some types of keywords you should be aware of.
Short tail
These are search terms with up to two words. They usually reflect more generic and broad searches , such as “beer”. Small businesses have a hard time appearing through short-tail keywords, since they compete with large companies. In the example “beer”, imagine your company competing with AMBEV.
With this type of keyword, opportunities for growth arise, since although the traffic is greater, the competition will also be, therefore, it is a way to stand out and offer the best content .
Long tail
These are terms with more than three words. They relate to more direct and specific searches . Long-tail keywords are less sought after, but because they are more specific, they are easier for small businesses to target.
A good choice of keywords makes it easier to connect leads — potential customers willing to provide personal information to learn about a company's products or services — with advertisers. This way, investment in digital marketing campaigns tends to be more effective, helping you to rank well in Google searches and improving results in Google AdWords ads .
In this post, we have selected some tips on how you can find the most representative keywords for your business, and how to apply them to your marketing campaign strategies. Check it out!
Understand the concept of keywords
Keywords are search terms used by people when searching for us companies board of directors email list specific topics on a search engine (such as Google). These terms are usually short (one to four words) and are used by search engines to show the most relevant results on a subject.
A company that sells shoes online, for example, may have the following keywords linked to its website:
footwear;
women's shoes;
tennis;
online shoe sales.
Below are some types of keywords you should be aware of.
Short tail
These are search terms with up to two words. They usually reflect more generic and broad searches , such as “beer”. Small businesses have a hard time appearing through short-tail keywords, since they compete with large companies. In the example “beer”, imagine your company competing with AMBEV.
With this type of keyword, opportunities for growth arise, since although the traffic is greater, the competition will also be, therefore, it is a way to stand out and offer the best content .
Long tail
These are terms with more than three words. They relate to more direct and specific searches . Long-tail keywords are less sought after, but because they are more specific, they are easier for small businesses to target.