They are not intrusive because

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Or, because you know your customer and you want to reward them for their loyalty by sending them birthday greetings, personalized offers for anniversaries, etc. This is precisely what makes trigger marketing such an effective technique. Users like to know that a brand takes them into account, that it cares about them. t is the user themselves who triggers them. [bannerHero] It's not just about randomly sending communications to your database. Emails need to make an impact on your customers . This is achieved because these emails are timely - they reach the right customers at the right time . If you take this into account when automating your responses, you can achieve a higher ROI . Transactional emails vs. automated emails: what you need to know Far from losing effectiveness, emailing techniques have become more complex and effective.


The idea is to offer a response adapted to the situation of each client. To do this, it is essential to pay attention to the client's behavior and automate responses so that they are answered in very gmx email list specific situations. Therefore, although both belong to a type of automated email strategy, the differences between transactional emails vs. automatic emails must be clear. 1.- Transactional emails This type of email responds to very specific actions by the user when interacting with your website. Since they are emails that the user expects you to send them, they are not intrusive at all. What's more, users are often expecting them. And if they don't arrive, they might even contact you in case there is a problem. An example of this is the automatic emails that are sent when the customer has made a purchase and is waiting for confirmation of the order .