Outbound lead generation strategies
Posted: Tue Jan 21, 2025 6:25 am
This might just be the oldest way to generate leads and that's because it works. Cold calling simply means reaching out to prospects via a phone call.
It's very personal because you can have a conversation with the lead and it's easier to convince them over the phone. Plus, even if they don't convert, you get valuable insights on what to do better during the next outreach.
However, for this to be an effective strategy, you need a chief vp compliance email list sales intelligence tool to help you understand the right person and time to call. Especially since they can just hang up the phone if you don't hold their attention.
With lemlist, you can use templates and scripts to improve your calls, call only verified numbers directly from your browser, and keep track of everyone who needs a call back with a centralized dashboard.
Pro cold calling tips
Start a call by disarming them. Talk about a mutual connection, their current projects or something about their company. This will create an opening for a conversation.
Your first instinct should not be to share your product/service – instead, schedule a meeting to talk more about their problems or understand their needs.
2. Social selling
This method focuses on reaching out to prospects on the social channels they use. For B2B businesses, your prospects are most likely on channels like Linkedin, and Twitter. So using these channels to reach out is guaranteed to get your responses when you do it the right way.
Since LinkedIn has restrictions on the number of connections and messages you can send in a day, you need a tool designed to automate and scale your LinkedIn outreach strategy.
It's very personal because you can have a conversation with the lead and it's easier to convince them over the phone. Plus, even if they don't convert, you get valuable insights on what to do better during the next outreach.
However, for this to be an effective strategy, you need a chief vp compliance email list sales intelligence tool to help you understand the right person and time to call. Especially since they can just hang up the phone if you don't hold their attention.
With lemlist, you can use templates and scripts to improve your calls, call only verified numbers directly from your browser, and keep track of everyone who needs a call back with a centralized dashboard.
Pro cold calling tips
Start a call by disarming them. Talk about a mutual connection, their current projects or something about their company. This will create an opening for a conversation.
Your first instinct should not be to share your product/service – instead, schedule a meeting to talk more about their problems or understand their needs.
2. Social selling
This method focuses on reaching out to prospects on the social channels they use. For B2B businesses, your prospects are most likely on channels like Linkedin, and Twitter. So using these channels to reach out is guaranteed to get your responses when you do it the right way.
Since LinkedIn has restrictions on the number of connections and messages you can send in a day, you need a tool designed to automate and scale your LinkedIn outreach strategy.