Marketing automation allows businesses to send customized offers based on user interests. For example, for a cosmetics store, you can set up an automatic mailing with a reminder that it’s time to replenish hand cream or another product. You can also make a reminder about the remaining items in the shopping cart. All this allows you to attract both existing and potential customers, increasing the number of orders and the average check.
Improving data quality
Automatic services help reduce the human italy telegram database factor in collecting and processing data. Machine learning algorithms, CRM systems and other tools help collect, store, update and analyze data. The high quality of the information received helps draw the right conclusions about the current state of the business and the target audience, find vulnerabilities and eliminate them. All this, for example, helps reduce marketing costs and create effective campaigns that yield greater results and increase the average bill with less spending.
Improving customer interactions
High-quality data on the target audience allows you to build effective communication taking into account the behavioral characteristics, interests, demographics, and location. Thanks to this, you can maintain a dialogue with the user throughout the entire purchase cycle, increase average checks and LTV.