In addition to other possible elements, such as buttons, iconography, social media posts, SEO optimization, etc. Many things can be free or done by yourself, especially at the beginning, but this is not always the most viable option.
Map out all possible expenses and think about the opportunity cost between doing it yourself or outsourcing the step.
Step #4 — Applying the Content ROI Formula
When it comes to content marketing, we are automatically talking about recurrence. The results depend a lot on a continuous process, of evolution day after day.
Therefore, to calculate the ROI of your content business opportunity seekers email list investment, we will use the monthly return on investment formula. Dividing your return into shorter periods and always comparing it to past results is a good way to understand your performance, especially in relation to the average.
An inbound lead generation strategy, as the name suggests, should attract people organically. And organic rankings are always competitive in search engines , as they are directly linked to profit! This can cause fluctuations in your profit , and you need to always be evaluating your performance.
Monthly ROI = (1 - ( (sales-investment) investment )*100)
Obviously, the return will be a positive percentage in case of profit and negative in case of loss. Therefore, to transfer this value to longer periods, such as a year, simply apply a square root by the number of months. For example:
Annual Return = ((1+Monthly ROI ) 12 )-1
To understand whether you are achieving a long-term goal, you need to achieve several short-term goals, and recurring comparison is key.
The impact of content on the organization
Understanding what this means is essential for sustainable growth. The more honest and careful you are about calculating your content ROI, the safer your marketing investments (and your reports!) will be.
And of course, you also need to produce engaging content that will be relevant to your visitors. In addition to metrics, you can ask yourself some questions that will help you better understand the scenario.
1 — Which stocks really perform well?
Often times, making small updates or producing a post that is essentially original can be more effective than simply outsourcing everything.
This way, you may end up having a positive ROI, but that doesn’t mean you’re growing as much as you could!
Consider calculating variables such as time cost in addition to cash cost. This creates context for your calculation, showing the reality of the sustainability of your business.