Establish a brand platform

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Evaluate trends

Here you need to understand what consumers are used to. This will allow you to avoid making mistakes in choosing visual elements and not reduce sales. For example, if you decide to create a mega-original identity for ketchup, based on an antique font, a pattern with lightning and acid pink color, you can scare away customers.


Brand document with jamaica telegram database racteristics that distinguish a brand from its competitors. This includes branding, unique selling proposition, corporate identity, positioning, competitive advantages, brand language, description of the target audience, as well as the brand mission and values.

Values ​​are what will allow a company to get closer to the consumer on an emotional level. For example, the value of freedom, honesty, family, the desire for the unusual and new. Based on the values, the brand's character is formed. The brand is presented as a person with his own views on life and characteristics. Often, to create a character, they resort to the 12 archetypes of Gustav Jung. You can read about this here .