Facebook is comfortably in the lead with 2.9 billion MAUs.

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Every day 1.93 billion users visit Facebook. There are also more than 7 million active advertisers .

If you don’t take this huge customer base into consideration, your business is probably missing out. Start creating a business page .

Here are some more ways to optimize your Facebook page once it's created:

Claim your page URL: When your page is created, it gets a randomly generated URL (like facebook.com/pages/yourbusiness/1838227). Visit this page to create a "vanity URL," like this one from INH Hair:
Optimize your “About” section: When editing your business page, be sure to list of estonia consumer email include a description of your business, a link to your website, your hours, your phone number, etc.
Include an eye-catching cover photo: Include an 820 x 312 cover photo that best represents your business to appear at the top of your page.
Add a CTA (call to action): You can add a CTA that will appear at the bottom right of your cover photo. The most common CTAs are "Sign Up" or "Buy Now".
Pro Tip: Connect your Facebook profile to Semrush to use our Social Media Toolkit – it’s 100% free.

You can schedule posts, review metrics, and keep an eye on competitors through a variety of tools. Learn how to use the toolkit for Facebook and other social media platforms.

To learn more about managing your Facebook business account, read our in-depth guide .

2. YouTube: 2.56 billion MAU
Main data:

Company: Alphabet
Country: United States
Launch Year: 2005
YouTube for desktop
YouTube users around the world watch more than 1 billion hours of video content on the platform every day.