Note: Having success with Leadfeeder integration? Contact us as [email protected] if you would like to share your story. More lea B2B buyers are a shrewd bunch. They do their research, assess multiple options, and run choices through multiple decision-makers to qualify a purchase. And, there’s an inexhaustible list of actions you can do to reach them to increase B2B sales. But, you and I both know not all B2B sales-generating activities are equal.

Is Tweeting to your heart's content really the best use of your time for generating high-quality leads? Some experts in the past have stated so. But, based on my own experiences, I beg to differ. In a survey of over 244 B2B marketers in various industries, social media was reported among the lowest-scoring channels for generating high-quality B2B leads. So, it’s time to give the blue-beaked bird a break.