The goal here is to increase your brand’s visibility, not necessarily to drive organic traffic.
Posted: Tue Jan 21, 2025 8:19 am
Zero-Click Searches Hurt Your SEO CTR Zero-click searches are not great keyword targets in the traditional sense. If you target a keyword that already generates an instant response at the top of the SERP, getting traffic will be like swimming against the current. This problem is probably most evident when looking at online dictionaries and thesauri. In our marathon webinar Five Hours of SEO , Kevin Indig highlighted how sites like these have particular difficulty managing this problem.
Notice how far down the first organic result is for this definition SERPWhy would people looking for a quick definition go to a dictionary website when it's quicker to just Google the definition? With a smaller screen, more of the list of ghana consumer email available space on mobile search devices is taken up by SERP features and instant answers. So, how can you regulate yourself? You have two options: You can fight back by targeting these SERP features with “ zero-click content .
”This strategy involves using schema markup, images, videos, and quick answers to compete for visibility on low-potential SERPs.You can pick better battles by hunting down keywords with higher click potential than others. By focusing your SEO efforts on keywords that can bring clicks, you may see a greater return on investment. How to Spot and Avoid Zero-Click Searches To avoid zero-click searches in your SEO plan, let’s look at how to identify them.
Notice how far down the first organic result is for this definition SERPWhy would people looking for a quick definition go to a dictionary website when it's quicker to just Google the definition? With a smaller screen, more of the list of ghana consumer email available space on mobile search devices is taken up by SERP features and instant answers. So, how can you regulate yourself? You have two options: You can fight back by targeting these SERP features with “ zero-click content .
”This strategy involves using schema markup, images, videos, and quick answers to compete for visibility on low-potential SERPs.You can pick better battles by hunting down keywords with higher click potential than others. By focusing your SEO efforts on keywords that can bring clicks, you may see a greater return on investment. How to Spot and Avoid Zero-Click Searches To avoid zero-click searches in your SEO plan, let’s look at how to identify them.