Go global with an international marketing strategy
Posted: Tue Jan 21, 2025 8:26 am
They also support their localization strategy with social media netherlands b2b leads accounts that have content for key regions. They operate accounts across the US, Japan, UK, Belgium, The Netherlands, Brazil and many more.
Nintendo’s Instagram account for Brazil, creating content in Portuguese that caters to this specific audience.
Example 3: Spotify
Spotify is available in 195 countries, and a big part of its service involves providing music recommendations.
They use advanced personalization tools and a strict localization strategy. This means playlists, descriptions and other details change based on the user’s country. Spotify’s ads, which are served to every free user, are also region-specific.
The Shopping Mode On advert by Spotify India, designed exclusively for their Indian customers.
Spotify also invests in region-specific off-platform advertising. Their 2022 ads in India were shown during that year’s Indian Premier League season. All the advertisements were recorded in Hindi. Spotify combined the local language and culturally-specific scenarios with their tongue-in-cheek, music-focused brand. This resulted in 15 unique videos that spoke directly to their Hindi-speaking markets.
With a refined strategy rooted in social media, brands of all sizes can expand their reach across the globe.
Read through Sprout’s case study with Minor Hotels to learn how they used social media tools and regional advertising to build an online presence across 55 countries.
Nintendo’s Instagram account for Brazil, creating content in Portuguese that caters to this specific audience.
Example 3: Spotify
Spotify is available in 195 countries, and a big part of its service involves providing music recommendations.
They use advanced personalization tools and a strict localization strategy. This means playlists, descriptions and other details change based on the user’s country. Spotify’s ads, which are served to every free user, are also region-specific.
The Shopping Mode On advert by Spotify India, designed exclusively for their Indian customers.
Spotify also invests in region-specific off-platform advertising. Their 2022 ads in India were shown during that year’s Indian Premier League season. All the advertisements were recorded in Hindi. Spotify combined the local language and culturally-specific scenarios with their tongue-in-cheek, music-focused brand. This resulted in 15 unique videos that spoke directly to their Hindi-speaking markets.
With a refined strategy rooted in social media, brands of all sizes can expand their reach across the globe.
Read through Sprout’s case study with Minor Hotels to learn how they used social media tools and regional advertising to build an online presence across 55 countries.