Yandex Market and AliExpress Russia did not respond to the request.
Posted: Tue Jan 21, 2025 8:31 am
Also, since December 2023, Wildberries has reduced the period for responding to a copyright holder's request from 30 days to 10: if the seller does not respond to the brand owner's request within this time, their product cards may be blocked automatically. "A ten-day period for responding to a copyright holder's request allows us to speed up the process of removing non-original goods from the site, protects customers from buying counterfeit goods, and bona fide entrepreneurs from loss of income," explained a representative of the Wildberries press service.
Why didn't everyone join the initiative?
In six months, four latvia whatsapp resource marketplaces (Wildberries, Ozon, Yandex Market and AliExpress Russia) and 20 copyright holders (L'Occitane, Unilever, Nestle, etc.) have joined the document.
Lamoda's Head of Government Relations, Alexander Perekrest, believes that the problem with counterfeit goods is not typical for Lamoda, so the marketplace is not joining the document.
"In order for the product to get to the site, we must first make sure it is original. To do this, we first check the partners and their product documents," said Alexander Perekrest.
It is difficult to estimate the real volume of illegal products on marketplaces due to their hidden nature and constantly changing distribution channels, explained Yaroslav Kabakov, Strategy Director at Finam Investment Company.
He believes that not all marketplaces have joined the implementation of the "practices" for various reasons: non-compliance of verification systems with the requirements of the document, insufficient resources for its implementation. "Perhaps some platforms are already developing their own methods of combating counterfeiting, which they consider more effective," Kabakov added.
Freedom Finance Global analyst Vladimir Chernov noted that the document, on the one hand, allows for the identification of counterfeit products and protects consumers, but on the other hand, it contradicts parallel imports permitted in the country when it comes to complaints from copyright holders.
Why didn't everyone join the initiative?
In six months, four latvia whatsapp resource marketplaces (Wildberries, Ozon, Yandex Market and AliExpress Russia) and 20 copyright holders (L'Occitane, Unilever, Nestle, etc.) have joined the document.
Lamoda's Head of Government Relations, Alexander Perekrest, believes that the problem with counterfeit goods is not typical for Lamoda, so the marketplace is not joining the document.
"In order for the product to get to the site, we must first make sure it is original. To do this, we first check the partners and their product documents," said Alexander Perekrest.
It is difficult to estimate the real volume of illegal products on marketplaces due to their hidden nature and constantly changing distribution channels, explained Yaroslav Kabakov, Strategy Director at Finam Investment Company.
He believes that not all marketplaces have joined the implementation of the "practices" for various reasons: non-compliance of verification systems with the requirements of the document, insufficient resources for its implementation. "Perhaps some platforms are already developing their own methods of combating counterfeiting, which they consider more effective," Kabakov added.
Freedom Finance Global analyst Vladimir Chernov noted that the document, on the one hand, allows for the identification of counterfeit products and protects consumers, but on the other hand, it contradicts parallel imports permitted in the country when it comes to complaints from copyright holders.