The fact that over 30% of people didn’t change the length of their search terms
Posted: Tue Jan 21, 2025 8:32 am
6 (60%) or higher , which could mean that many users are not satisfied with the results of the first SERP and need to refine their queries. If we look at the difference in length between the first and second keywords, we find that most of the subsequent keywords are the same length (this also includes any changes due to spelling mistakes). Additionally, over 35% of the “next search” keywords are 1-2 words longer: img-semblog Keyword Length Distribution in Second Searches of the Same Desktop User Sessions / Semrush Zero-Click Study You might think that people who perform other searches would use longer terms to find more specific information, but these results suggest otherwise.
At all could mean that they didn’t need to refine their next search because the initial results were so far off from what they expected. They may have simply opted for a different search, or may never have intended to follow up on the list of grenada consumer email first search at all: the two searches may be completely unrelated. Mobile Data Exploratory analysis Now let's take a look at the mobile results in more detail and compare them to desktop behavior, if the difference is significant.
img-semblog Unique Keyword Length Distribution on Mobile and Desktop / Semrush Zero-Click Study The main aspect that stands out is that the distribution of keywords by length on mobile is very similar to the results on desktop. However, as you can see from the graph below, it seems that users take a little longer to decide their next step when searching on mobile. This could be because they are simply using a smaller screen - it takes longer to scroll through what Google suggests.
At all could mean that they didn’t need to refine their next search because the initial results were so far off from what they expected. They may have simply opted for a different search, or may never have intended to follow up on the list of grenada consumer email first search at all: the two searches may be completely unrelated. Mobile Data Exploratory analysis Now let's take a look at the mobile results in more detail and compare them to desktop behavior, if the difference is significant.
img-semblog Unique Keyword Length Distribution on Mobile and Desktop / Semrush Zero-Click Study The main aspect that stands out is that the distribution of keywords by length on mobile is very similar to the results on desktop. However, as you can see from the graph below, it seems that users take a little longer to decide their next step when searching on mobile. This could be because they are simply using a smaller screen - it takes longer to scroll through what Google suggests.