Required functions for a portal for distributors and agents
Posted: Tue Jan 21, 2025 8:33 am
The functions required for a portal for distributors and agents are diverse and vary depending on the line of business and industry. This time, we will introduce the typical functions required for B2B manufacturing companies.
Product search function
If you are in the manufacturing industry, it is very important to provide detailed product information to distributors and agents. As mentioned in a previous blog , product information includes a wide variety of information such as basic information, specifications, optional items, and stockholder database successor items, and this information needs to be easily organized and available for reference. In addition, digital assets such as images, videos, catalogs, specifications, and CAD drawings associated with the product need to be easily downloadable and usable.
And to ensure that distributors and agents can effectively use product information, it is also very important to have a UI/UX that allows them to quickly search for the desired product. User satisfaction can be greatly affected by considering the work of distributors and agents and considering and realizing the conditions by which searches can be made.
portal_search.jpgProduct information and digital assets linked to products used on portals for distributors and agents are often managed centrally in a PIM. By linking PIM with portals for distributors and agents, you can provide high-quality data at the right time while controlling the quality and information control of product information.
Proposal support function
In order to encourage distributors and agents to actively sell your products, you need a function that supports them in making proposals to end customers.
Providing proposal templates and case studies is an effective way to reduce the burden of preparing proposals for distributors and agents, making them easier to make proposals. Furthermore, by providing a system that allows distributors and agents to pick up multiple products and propose them together, it is possible to aim for cross-selling and support the increase in sales for distributors and agents.
Product search function
If you are in the manufacturing industry, it is very important to provide detailed product information to distributors and agents. As mentioned in a previous blog , product information includes a wide variety of information such as basic information, specifications, optional items, and stockholder database successor items, and this information needs to be easily organized and available for reference. In addition, digital assets such as images, videos, catalogs, specifications, and CAD drawings associated with the product need to be easily downloadable and usable.
And to ensure that distributors and agents can effectively use product information, it is also very important to have a UI/UX that allows them to quickly search for the desired product. User satisfaction can be greatly affected by considering the work of distributors and agents and considering and realizing the conditions by which searches can be made.
portal_search.jpgProduct information and digital assets linked to products used on portals for distributors and agents are often managed centrally in a PIM. By linking PIM with portals for distributors and agents, you can provide high-quality data at the right time while controlling the quality and information control of product information.
Proposal support function
In order to encourage distributors and agents to actively sell your products, you need a function that supports them in making proposals to end customers.
Providing proposal templates and case studies is an effective way to reduce the burden of preparing proposals for distributors and agents, making them easier to make proposals. Furthermore, by providing a system that allows distributors and agents to pick up multiple products and propose them together, it is possible to aim for cross-selling and support the increase in sales for distributors and agents.