Keyword tracking tools can crawl

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2. Analyze popular keywords
Identifying keywords can help you find trends related to your audience. If you want to track audience behavior, this is a great way to do it. A keyword tracking tool can help you create a list of words or phrases that interest your segmented customers.

For example, you can consider a service such as


search engines to see what words are appearing in your industry. This kind of knowledge is useful when you’re thinking about how to formulate content that will meet industry needs.

To illustrate, let's say you find that "free" and "ebooks" are keywords for your segmented audience. If you're creating an ebook or something similar, try adding a CTA to emails or blog posts that target that customer.

3. Communicate effectively with your audience
When observing your audience, you gambling data philippine phone number to be on the same page with them. When analyzing your target audience's social networks, pay attention to keywords and hashtags. Try to follow this example and personalize your communication.

Matching your segment’s communication style to your campaign’s voice demonstrates your deep knowledge of your audience’s needs. It allows your customers to understand that you want to speak to them on their level and truly appreciate how your company can fit into their lives.

For example, let's look at Netflix's Twitter account. It's clear that it's targeting a millennial audience. Netflix does a great job of using casual language — including in its own and its tweets — to promote releases to its segmented audience.



Sometimes the tweets Netflix makes are controversial enough to post to the news feed, and other brand accounts will chime in on the conversation. Accounts like Netflix are really good at understanding what their audience will respond to — for example, check out the tweet in the screenshot above, which got over 300 replies in under an hour.

4. Go beyond generic content to target specifics
As with the last point, targeting can help you create content that resonates with a specific group of customers. It’s not just the communication that matters, but what you use to help you deliver those messages.