Could this be the future of Facebook?

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Dove created this ‘Selfie’ video in 2014 and the campaign is still making waves. After the campaign aired, Dove created an Instagram hashtag - #BeautyIs and asked women to post pictures of themselves that made them feel confident. The result was incredible, and Dove succeeded in starting a conversation about real beauty — a conversation that’s still going on, and has inspired an incredible number of reposts of personalised messages that Dove marketers hand wrote to participants from the initial campaign.

Whilst you won’t have the budget Dove did for this campaign – their idea was simple enough, and very emotive. If your brand represents something special, something that can change perceptions — think about how you can communicate that. There is so much potential in social media to change the way people think and behave, so be remarkable; there’s no better use for social media.

Be discoverable
Integrate your ecommerce site with social advertising to reach customers at research and buying stages.

Gone are the days when users had to leave their social media channels to purchase qatar phone number library products; Facebook, Instagram and Twitter all offer in-app purchase options such as the Facebook Business ‘Shop’ section. Not yet available outside of the US, Facebook Shop allows businesses to:

Upload, feature and curate products
Customise inventory
Sell directly from a ‘Shop’ page
Manage orders placed through ‘Shop’
Analyse performance such as clicks, purchases and revenue.

Recently, Instagram teamed up with Shopify to also offer click to buy buttons within the app. Instagram’s growing popularity makes it a great choice for connecting with your users, and as it’s an inherently visual platform, it makes sense that products should be now made available for purchase (much like Pinterest’s product pins).

Stripe Relay integrates your inventory into mobile apps including Twitter. The platform allows you to integrate ‘buy buttons’ into Twitter feeds so that users can purchase directly from tweets.

Mcommerce is coming into its own, and social apps are where revenue is going to come from for ambitious businesses. By integrating with the channels your audience already uses, you provide convenient purchase opportunities and enjoy increased brand awareness.