Guide your content strategy with keyword gap analysis

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This method works because it helps you determine potential areas to focus your efforts on at the page level, rather than at the specific keyword level. This exercise can also help you find other websites that compete with yours that you may not have considered as competitors. In the Competitor tab of the same tool, you can see a list of competing domains, as well as information on the number of common keywords and estimated traffic. img-semblog You can then use the tool to analyze these domains individually and get a detailed view of the best performing pages in your industry.


2. When it comes to creating a content strategy , you typically focus on two main areas: optimize existing content; create new content. While optimizing existing content is often the most effective place to start (after all, it's list of guyana consumer email easier to see gains from improving content that's already indexed than from completely new content), most websites reach a point where they've optimized all of their existing content. At this point, your efforts should be directed towards creating new content .


But one of the biggest mistakes SEOs make when creating content is doing it blindly. You need to create content with a purpose , and you need to be able to justify the existence of every single article you create. This means taking the time to carefully plan a strategy for creating new content. One of the quickest ways to guide your content plan is to conduct a keyword gap analysis, which will help you see the keywords your competitors are ranking for that you are not .