In addition to getting the real picture behind the branded keyword conversions

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Next day, Visitor A remembers your site/company name, searches it, finds Product X, and buys. So, what does GA tell you? In a nutshell: The conversion tracking you set up tells you that Visitor A came from Google, searched for your company name, and bought Product X. Your brand name got the credit for the sale. Nowhere does your Adwords ad get credit, or your organic SEO efforts for the initial search and site discovery. I know, I know, GA can tell you a lot more information than just that, but you’re still missing the first few steps in the conversion process.


Attribution.gif Why Measure “Beyond” the Last Cli germany email list ck? and getting your SEO efforts the credit, you may have other missing or misleading data! You may be spending time, money, and effort on organic and paid search efforts that don’t show any conversions in GA. Should you keep up those efforts or cut them? If you said cut them, hold on. That general keyphrase or vanity keyword doesn’t convert, you say.





Banner ads, laughable! But what if they were the first introduction of your brand and site to the customer? Is it still the right decision to pull funding from Keyword A even though it can be proven to lead to visits that convert later on? What Are my Options? With Google Analytics, by