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Get Your Marketing Act Together

Posted: Tue Jan 21, 2025 8:57 am
by Joywtseo421
A couple of weeks ago I introduced you to the L.E.G.O principle for marketing success. If you are not familiar with it, L.E.G.O stands for Lay it all out, Estimate, Get going and Observe.

This post goes into more detail about the ‘L’ from the L.E.G.O principle, ‘Lay it all out’.

Before you start any marketing campaign, think what is it that makes your business, product or saudi arabia phone number library service special? Why should somebody engage with you instead of somebody else? This is your USP and should be the focus of your marketing campaign.



It’s important to think about marketing, strategically and not as a short term or one-off thing. Any time or money that you invest into your business should be done to build or improve the business.

So, let’s get on with it.

Step.1

What do you want to say?

Maybe your business is new and you want to let people know about it. You might have brought in a new product range and you want to introduce it to people, or you are expanding the geographical area you service. Whatever it is, make your message clear.

Step.2

Who do you want to say it to and where?

This is all about knowing who your customers are and where they are. When I was launching my freelance copywriting business, I knew that I wanted to work with small businesses and I decided to target local businesses. So, I did my research I looked at local business directories and made a list of businesses that operated in the areas that I had experience in. For me, this was recruitment, professional services, travel and marketing agencies.