The association game allows you to think freely
Posted: Tue Jan 21, 2025 9:03 am
Some people can produce more impressive results when they know no one is looking.
Some people can produce more impressive results when they know no one is looking.
Example: When you divide people into three parts, the participants of the "shadow" group will, of course, generate their own ideas, which will be prompted by the proposals of the "open" group. However, their lists will probably contain many more refined and improved hypotheses heard from other team members. For example, the "open" group suggested testing offline channels for promoting the application in places where the target audience often goes. And one of the participants of the "shadow" group transformed this idea into a proposal to place QR codes on business event materials.
11. Word game
This technique resembles the popular malta telegram database association game. You need to choose one word that will be associated with the topic and purpose of the brainstorming session. Then you need to write down the associations that this word evokes in each participant in turn. The first associations will be followed by others, and we will get a branched map similar to a mental one.
Example. Let's return to our application. Here, as a word to which participants should offer associations, you can choose, for example, the main segment of the target audience - an entrepreneur. As associations, we can get - planning, business, money, workload, employees, taxes, etc. Each of them will push participants to certain solutions for promoting the product: to platforms for publishing PR articles, audiences for targeted advertising , USP, creatives and slogans.
Some people can produce more impressive results when they know no one is looking.
Example: When you divide people into three parts, the participants of the "shadow" group will, of course, generate their own ideas, which will be prompted by the proposals of the "open" group. However, their lists will probably contain many more refined and improved hypotheses heard from other team members. For example, the "open" group suggested testing offline channels for promoting the application in places where the target audience often goes. And one of the participants of the "shadow" group transformed this idea into a proposal to place QR codes on business event materials.
11. Word game
This technique resembles the popular malta telegram database association game. You need to choose one word that will be associated with the topic and purpose of the brainstorming session. Then you need to write down the associations that this word evokes in each participant in turn. The first associations will be followed by others, and we will get a branched map similar to a mental one.
Example. Let's return to our application. Here, as a word to which participants should offer associations, you can choose, for example, the main segment of the target audience - an entrepreneur. As associations, we can get - planning, business, money, workload, employees, taxes, etc. Each of them will push participants to certain solutions for promoting the product: to platforms for publishing PR articles, audiences for targeted advertising , USP, creatives and slogans.