A complete guide to advertising on Facebook

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Understand the types of Facebook advertising formats, operation procedures and precautions!


Don’t think that using the BOOST POST button on Facebook is advertising. This way of burning money is effective as long as you have a large number of followers. But if you just started your Facebook account today, you may be able to promote your products in related groups or sell products on the Facebook Marketplace. However, in addition to this function, Facebook really has many other ways to help your company increase user awareness of the brand and make money.

What types of Facebook ad formats are there?

Successful Facebook advertising can help companies spend less macedonia telegram number database money and earn more money. To make Facebook advertising effective, you first need to understand how many types of advertising are hidden on this social platform.

1. Image ads

The simplest way to place an ad is also the basic posting condition. The photos used are generally related to the product, service or brand. When choosing pictures, make sure they are 100% clear and have as little text as possible on the pictures. Use the Facebook Image Text Checker tool before posting to ensure a good text-to-visual ratio. This is because Facebook has data showing that this is the best image ad format for display. In addition to the picture itself, the post can also be the finishing touch of this post.

2. Video ads


Facebook advertising has various ways of delivery, among which video advertising is widely accepted. According to statistics in 2016, Facebook users spend an average of more than 100 million hours per day watching videos. Companies can use videos to tell the brand story in a vivid and interesting way; they can also use videos to attract non-corporate users to become potential customers and increase the popularity of their business.

3. Carousel ads