Simply check the boxes next to the group you want to hide your content from. Personalize the email you can add personalization to tailor your content to each specific user by adding custom fields to your email that display relevant data from your subscriber's profile. For example, you can use the {$name} field to display the recipient's name. Instead of using a generic greeting like "Hi, everyone," you can replace the word "Everyone" with the subscriber's name.
The following image shows what it looks betting data user list like in the email editor and what it looks like in the recipient's inbox. Custom email example - mailerlite source: mailerlite each mailerlite account has default fields: first name, last name, email, phone, company, country, state, city and zip code . But you can add your own custom fields by going to the subscriber page of your dashboard, opening the fields tab , and clicking create field . You can then name the field and create a label to use in your email.
For example, you can create a field for the subscriber's industry and label it {$industry} . Best advice: add default value some contacts on your list may not have the information requested in the variable. In this case, your email will display a blank space instead of the requested data, which can be confusing. Setting a default value ensures that your email still makes sense. Just add |default('value') to your tag. For example, to use the word "Friend" when you don't have the recipient's name, use the tag {$name|default('friend')} .