According to data provided by the consulting firm NetMarket Share , Google far exceeds the absolute majority in the online browser market thanks to the fact that 58.64% of them use Chrome, almost three times more than the 18.95% of Internet Explorer or the 11.79% of Firefox. In this sense, Google is the search engine most used by Internet users. In order to take advantage of this reach, Google created Google Ads as a tool to monetize all this traffic, its main platform for pay-per-click and SEM (paid advertising campaigns in search engines).
Let's start with the basics: What is Google Ads?
Google Ads is an online advertising tool that helps businesses connect with their customers. Ads ads are displayed alongside search results when a person performs a search on Google using a keyword that relates to the sponsored content.
In other words, when an Internet user enters a particular term into Google , the search engine automatically displays among the first results, advertisements that are activated with the keywords used by it. Google Ads works poland number for whatsapp through a PPC (pay per click) business model, that is, they charge companies that use the service for each time a person accesses their website by clicking on the ad .
Now, what are its main advantages?
1. It allows you to connect with your target audience
When you create an ad on Google Ads , this platform gives you the opportunity to limit the audience you want to target with your ad by taste, language, and geographic location (country or region). On the other hand, it also allows you to segment your advertising by keywords, devices used to browse the Internet, and times of day when you think your ad may have a greater impact.
This is undoubtedly a great advantage. First, because your ad attracts the right readers and second, because they adapt to the interests and characteristics of your buyer personas . The better geolocalized, focused, and specific the campaigns are, the better they work. Otherwise, what's the point of making an ad that doesn't attract the right audience?
2. It fits your budget
While Google Ads works as a paid advertising platform, you have complete control over your budget. You and your marketing team are free to choose how much you want to spend per month, per day, or even per ad, based on your goals and investment capacity.
This is possible because advertising on Google Ads does not require a minimum investment. This platform only charges for each click made on the ad , so what you are really paying for is the visit and the journey through the website.
3. It shows you statistics and data about your campaign
One of the most important advantages of Google Ads is that it gives you real-time data on the performance of your ads and customization options to track and measure all your campaigns through a control panel. It allows you to configure and track your objectives in more detail to calculate your KPIs and measure how effective the campaign has been.
At the same time, it shows you statistics about the traffic your ad has received, the conversions achieved, and the keywords that are being searched the most. In addition to the above, Google Ads also allows you to run multiple campaigns at the same time and progressively improve your results.
4. Direct traffic
When you run a pay-per-click campaign on Google Ads , you're attracting your target audience directly to your content. There are no middlemen when you rank high on search results. Users can consider you as their first choice and access your website more easily.
In this way, you are attracting traffic directly to your website. Of course, the title, description and calls to action that you use to attract that audience come into play in this process.
5. Training and official certification
Google cares about its users knowing how to use its tools properly. So it designed a free online certification in Google Ads that anyone can enter, learn about the features of this platform and take a test that validates their knowledge at an international level. So Google not only gives you the opportunity to use its platform, but it also teaches you how to get the most out of it.
As we have been able to gather throughout this article, Google Ads has multiple advantages when it comes to incorporating paid positioning into your digital marketing strategies . These can perfectly complement your content and organic positioning strategies and thus be able to connect with your potential clients from multiple platforms.
The important thing is that as you get more familiar with this tool, you can evaluate which elements to incorporate and which not to. There is no formula for success in Ads, each business, campaign or advertisement has different particularities where some circumstances influence others. The key is to monitor your results and analyze which things are successful and which are not.