Some of the automation tools of click.ru:
Posted: Tue Jan 21, 2025 10:04 am
The automation trend was also supported by Google. In 2022, Ads dashboards now have even more auto strategies that allow you to run pay-per-click advertising, and a tool for updating local advertising to Performance Max has appeared . Smart Bidding is also gaining popularity - an intelligent bidding model based on a comprehensive analysis of a huge amount of data.
If you use automation systems, maintain a balance between automated functions and manual settings. For example, you can entrust the click.ru service with netherlands telegram database collecting semantic core, preparing reports, analyzing competitors and other tasks, and focus on analytics yourself.
Digital Marketing Trends 2023
"Whitening" the advertising market
Since September 1, 2022, Federal Law No. 324-FZ of July 2, 2021 "On Amendments to the Law on Advertising" has been in force in Russia. Now advertising on the RuNet is marked. It must have an "Advertisement" marker and an identification code (token) . It allows you to track the entire chain of publishing an advertisement to impressions on the site. Advertising distributors, advertisers, agencies and freelancers had to learn many new words: ORD , ERIR , token, allocation , etc. Not everything is completely clear in the new law, disputes continue. But it is necessary to mark advertising. Both this year and next year.
If you use automation systems, maintain a balance between automated functions and manual settings. For example, you can entrust the click.ru service with netherlands telegram database collecting semantic core, preparing reports, analyzing competitors and other tasks, and focus on analytics yourself.
Digital Marketing Trends 2023
"Whitening" the advertising market
Since September 1, 2022, Federal Law No. 324-FZ of July 2, 2021 "On Amendments to the Law on Advertising" has been in force in Russia. Now advertising on the RuNet is marked. It must have an "Advertisement" marker and an identification code (token) . It allows you to track the entire chain of publishing an advertisement to impressions on the site. Advertising distributors, advertisers, agencies and freelancers had to learn many new words: ORD , ERIR , token, allocation , etc. Not everything is completely clear in the new law, disputes continue. But it is necessary to mark advertising. Both this year and next year.