How to create your proactive marketing strategy with Sprout

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There’s no single approach to proactive antigua and barbuda b2b leads marketing, especially on social. The conversations your brand can weigh in on are never-ending. That’s why, creating a strategy focussed on social media business value is important. Here’s how to get it done.

Determine your team’s bandwidth
Creating a proactive marketing strategy means leveling up your social media strategy. Like all new endeavors, it takes time.

Consider how much time your team spends on reactive engagement (i.e. responding to tags and mentions). What is your daily inbox volume like? If that alone is tough to manage, think about how to prioritize creating a business case for expanding your social team.

Identify conversations that provide value to your organization
Use company and department goals to decide which conversations present the largest opportunities for your team.

For example, if your big goal this year is brand awareness, prioritize conversations around key influencer partnerships or larger industry discussions. Engaging with those posts can expose your brand to new audiences interested in your products or services. Sprout’s Influencer Marketing tool can help you identify particular voices with influence to further expand your reach.

If you work with co-marketing partners, you can also create multiple partner-specific Brand Keywords to proactively build on those relationships through social.