For friends with low attention and low willingness to click, you can send super discounts to induce clicks, and consider their activity after sending, and then decide the frequency of sending messages to this group. According to the test of the promotion of the second wave of festival activities, the open rate It has been increased to 60%, and the conversion rate of TA people has been doubled ; as for the collected effective list, since it can be used for 180 days, and the cumulative recording time of exposure and click behavior is 14 days, it might as well be effective in three months. Although the list has not yet been connected to the API or cooperated with technology partners, only the basic functions of the LINE official account 2.0 backend can produce evolved and effective push messages!
One exposure is not enough, send multiple messages, build and filter effective lists.
By effectively using the list, the letter opening rate increased to 60%, and the TA conversion rate doubled.
Ruby Afternoon Tea: Understanding consumers well and accurately albania phone number data focusing on customers can increase ROAS tenfold!
To bring elegance to life, we hope that every woman can confidently and naturally exude the beauty of the princess in her heart. Ruby, the managing director, said directly that the characteristics of LINE’s official account: accurate audience targeting, rapid fermentation, flexibility and information Integrity has become the best tool to communicate with consumers. Facing the challenges that the new LINE official account will bring, she also bluntly said, "If you understand consumers well enough, you don't need to be afraid of the challenges brought by 2.0 (LINE official account)!" Ruby Afternoon Tea uses the member information of the official website system of Metis The system first outlines and understands the consumer profile, and then sends it to the CDP (Customer Data Platform) established by omnisegment to calculate close and distant consumers.
Finally, through the focus promotion message module of LINE's technology partner, Crescendo Labs, we successfully increased ROAS by using differentiated scripts and optimizing the frequency of communication with consumers. " Ruby Afternoon Tea's actual test shows that if the contribution amount obtained after mass sending to all valid friends is doubled, and the communication is strengthened to core members, although the sending cost is more than twice, the contribution amount is increased by 25 times compared with the original. Obviously, with and without focus, ROAS can be increased to more than ten times!