120 million daily users and the App is already part of our routine, like sleeping and taking a shower.
And, as we know, every channel can become a great opportunity to do and promote business, and that's how WhatsApp Business came about, which already has more than 5 million entrepreneurs on the platform and in Brazil is present in the strategy of 72% of small entrepreneurs.
There, you can promote products and services and establish a point of contact and encourage a positive relationship with customers. Today, we at Flow Digital are going to show you 10 Marketing tips for WhatsApp.
1. Focus on relationships, not sales
For the first tip, keep this phrase in your heart: “sales are the result of a good relationship.”
Gone are the days when you could just rub a product in a consumer's face and they would buy it. Consumer philippine number for whatsapp behavior has changed and today they want to talk, ask questions, receive tips, exclusive information, find out about new releases first-hand, etc.
And believe me, it is much better to invest in relationships and keep loyal customers close by, since loyalty is more profitable than acquiring new customers due to the high CAC value.
Hellmann's, for example, put on a show in terms of relationships through WhatsApp. The WhatsCook project identified that the brand's customers had a problem when it came to cooking and didn't know what to do with the ingredients they had at home.
So they created a kind of consultancy to provide that help. You would send the ingredients you had in the kitchen and a chef would help you with a recipe.
Cool, right? That's a real relationship!
2. Share your number
There’s no point in having a WhatsApp number if you don’t have contacts or anyone to talk to. And this is a crucial Marketing tip for WhatsApp.
Sharing your number with contacts is an efficient way to bring more customers to your list.
You can share your number through email signatures, on your website, social media, Google My Business or get your customer's number through rich material landing pages.
The ideal is to always ask your customer to save your number, because this is the only way for them to receive messages through a broadcast list and for your number not to be blocked for spam.